4x4 Colorado is one of the most recognized rooftop tent brands in the U.S., generating $3.6M in 2024 revenue through e-commerce (Shopify, Amazon), a storefront, and tradeshows. The brand has scaled 9X in two years, earning strong customer loyalty in the overlanding space.

In 2024, we expanded into a full-service vehicle modification department, now operating in a facility 6X the size of our original space. The shop includes 3 auto lifts, an alignment lift, and a dedicated team (3 mechanics, service manager, and advisor).

While we posted a $250K loss in 2024, that reflects one-time growth investments. 2023 produced $160K profit on $2.2M in revenue. Our adjusted 2024 cash flow is close to breakeven and primed to rebound in 2025.

Assets include ~$80K of inventory at cost, a 20,000-person email list, 75K Instagram followers, and one of the largest brand footprints in the RTT space. The buyer steps into a fully operational, branded platform ready to scale.

Ideal buyer could be a strategic operator, manufacturer, or PE group. Owner is open to full or partial sale and will assist in transition. Perfect opportunity to acquire a premium outdoor lifestyle brand with real infrastructure behind it.

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Listed By: Omar Kettani