Website Closers® presents an SBA Pre-approved, unique and highly profitable media brand enjoying stunning financial growth from its nearly decade-long focus on high-quality content related to sustainable lifestyles – the kind of content that women who are moms, working professionals and high earners are looking for. Connecting with the right demographic groups has given this brand a tremendous and loyal number of readers who keep coming back for more. With 85% of their web traffic from organic search, the site boasts a stunning 665,000+ monthly users, while their daily newsletter has 250,000+ subscribers, and a similar combined number of people who follow the brand’s social media sites.

That readers love what they’re getting is obvious, since their content on mindful living, fashion, home décor, and sustainable living has drawn glowing praise from readers who say they love the practical insight each article offers. Many say the newsletter has become an essential part of their daily routine.

With so many readers glued to their site, the brand has generated a strong revenue stream from its affiliate marketing model. Based on commissions, the affiliate revenue model enables this brand to benefit from coded affiliate links. When someone enters a commercial site through an ad placed on the brand’s website, those clicks are tracked, and when a product is purchased, this company earns a commission (5%-50%) of the total sale as a referral fee.

The affiliate revenue model is both popular and highly lucrative now that more people than ever are shopping online, and this model is known for delivering a continued revenue stream in a low overhead environment. Because so many people read the daily newsletter, this brand has done exceptionally well attracting the kind of viewer numbers to convince affiliates that they’re going to benefit enormously from placing ads on their site.

In fact, this eight-year-old business has enjoyed 35%-50% Year over Year Growth each year since the site was launched. They enjoy 55%+ profit margins, with 85%+ of revenue coming from affiliate earnings, all negotiated at premium rates directly with advertisers.

An additional 15% of revenue comes from direct advertising campaigns with curated advertising partners. This company has become a thriving example of how effectively affiliate marketing works to boost revenue to a content-focused website.

This brand, however, has other strengths that it has cultivated over the past 8 year, so let’s take a closer look at how they build this sound economic foundation.

Their content has become vital to many readers. Launched in 2014, this website was able to build an audience for content focusing on lifestyle issues, and they now reach nearly 700,000 viewers each month. That sky high number didn’t happen by accident. Not only did the brand provide its readers with articles that spoke to their lives and offer creative ways to improve them, but more importantly they became a trusted resource for shopping recommendations. A review of the website shows a highly modern customer-facing frontend that enables users to quickly search for interesting articles that are impactful to their lives – like “7 healthy meal delivery services” and more.

Their readership has become an irresistible attraction for affiliates, particularly since this brand can demonstrate that its website attracts a highly desirable target market of women between the ages of 24 and 35, who were both moms and business professionals. More importantly, their readers were high earners, were conscious of health and wellness issues, and have demonstrated a readiness to do online research when shipping for items that have a high Average Order Value. In other words, they were exactly what affiliates are looking for when it comes to buyers shopping online.

This company was able to boost its affiliate revenue across multiple categories that include home furniture and decor, fashion/beauty, wellness/mental health, food, and parenting.

Daily Newsletter. To further enhance their appeal, the brand launched a daily newsletter to distribute content from the website. The newsletter has attracted 225,000+ subscribers, enjoys a 25% open rate, and now drives up to 10,000+ viewers back to their website every morning. The newsletter generates advertising revenue from affiliate partner placements, and so does a weekly digest of their top read articles, which is delivered to 25,000+ subscribers and has a 40% open rate.

Social Media has driven traffic exponentially. The brand has done exceptionally well connecting with its readers through its many social media channels, which are effectively used to drive traffic back to the site. Instagram has been a vital tool for them, since the brand has attracted 165,000+ followers. Pinterest is also a crucial tool for them. The company has 47,000+ followers on that site, but more importantly they get 10 million monthly views on Pinterest alone.

Facebook, Twitter, LinkedIn and TikTok are also used to connect with new readers and boost engagement. Today, 85% of their web traffic comes from organic search, while 5% is directed from their newsletters. The brand has no paid marketing efforts, a major cost-savings bonus for a buyer.

With affiliates eager to get their products before those readers, the brand has been particularly successful in generating affiliate revenue from dozens of brand names marketing home décor and furniture items. Today 35% of their revenue comes from commissions in this category alone. Fashion represents an additional 15% of their affiliate revenue, and 10% comes from commissions on beauty and wellness links.

Operations. The current owner now spends 30 hours per week operating the business, with the help of an experienced full-time team that includes an editorial director, senior editor, editor, and partnership lead who manages all client directs for their direct partners. The company also employs contractors who handle partnership sales, design services, social media posts, payroll and accounting … and of course numerous writers who contribute articles to the website as freelancers.

The owner focuses on tasks that include reviewing the daily affiliate dashboard analytics, content, and newsletters, while setting quarterly goals and strategic benchmarks.

At a time when people are looking for quality online content that speaks to their lives, needs and interests, this media brand has done an exceptional job connecting with professional women who rely on their writing. That’s no small accomplishment at a time when the internet is overflowing with news and content options.

Their massive number of monthly visits, the kind of readers who make purchases online, has continued to attract new affiliates each year excited to connect with those readers. Those affiliates understand that connecting with readers has to start with high quality content.

This brand is an exceptional opportunity to acquire a business with tremendous scale opportunities and the ability to become a media powerhouse. Contact Website Closers today to learn how this brand can become a phenomenal future investment.

This Online Media Company is Represented by:

Website Closers
Tech & Internet Business Brokers
WC 2637

Listed By: Omar Kettani