Active
Established Winemaking Kit Company – Low Maintenance – 3.25 years old
Key Highlights:
• Impressive Sales Volume: Brewsy did $1M in revenue in its first 7 months and has never had a year below $800K!
• High Customer Satisfaction: Our commitment to quality has resulted in a 24% repurchase rate, one of the highest in the industry.
• Industry Recognition: The brand's excellence hasn't gone unnoticed; Brewsy has been recognized by the homebrewing industry as the biggest modern disrupter, reflecting its reputation and size.
Under-utilized Resources:
• 100% owned in-house Apple & Android apps with built-in community feed
• Excess time of our in-house customer support team & marketing team
• 1000+ pieces of photo & video content unused
• Infrequent posting on our huge TikTok account with 21K followers
Founder Work Needed:
• Founder took 60 days off per year, including 40 in a row
• Founder responsible for team management
• Founder responsible for large-scale discounting & pricing structure
• Founder responsible for Meta media buying, but not creative generation
Operations:
• Robust Production: With a production capacity of 50,000 units per month, there's ample room for scaling up operations.
• Low Cost Fulfillment: We've negotiated a fulfillment rate that just can't be beat.
Customers:
• Loyal Customer Base: Our customers drop $90+ on their first sale on average with us
• Organic Content: Our two Facebook Groups (one for beginners & one for experts) remains our largest source of free content with over 10K people active in the groups!
• 60,000+ orders so far!
Technology:
• Advanced Brewing System: Our state-of-the-art 5 ingredient proprietary winemaking blend technology increases winemaking speed by 400%, yielding quality wines in one week, not one month.
• Digital Engagement: Our content flywheel, powered by efficient low-cost human outreach on a daily basis, generates cheap video content for use in social media & social media ads
• Owned App: we built & own 100% of the Brewsy App, available on iOS and Android, which costs us nothing to maintain and run
Staff:
• Dedicated Team: Brewsy's success can be attributed to its dedicated staff members. We're staffed with an incredible customer support agent, outgoing email & SMS marketing in-house, influencer outreach, and video editing all overseas
• Email Marketer (20 hours/week) - Philippines - responsible for all outgoing SMS & emails, plus discounting & seasonal sales
• Customer Support (20 hours/week) - Philippines - responsible for all incoming emails, SMS, Facebook message, and Instagram message connected through a simple dashboard
• Influencer Outreach (5-10 hours/week) - Philippines - responsible for reaching out to influencers to send them free products in exchange for videos to be used in ads. Also responds to every FB ad & IG ad comments
• Inventory & Ordering (5 hours/week) - new contractor who is responsible for staying in stock of each item & minimizing COGS
• Fulfillment - M-F - Idaho - we have incredibly cheap fulfillment from a family-owned 3PL
Financials:
• +15% YoY Revenue Growth
• Healthy Profit Margins
• PROFITABLE! See attached
Advertising:
• 90% Meta, 10% Google. Nothing else.
• Media buying & content creation is ALL done in-house right now by the founder + 1 overseas video editor
• IMPORTANT: We think someone with a more experienced team could do a much better job!
• Current Workflow: (1) VA reaches out to influencers to gift free product in exchange for videos (2) VA edits videos into social ads (3) founder publishes on Meta (4) Founder adjusts budgets every other day
Seasonality:
• Huge gifting product & massive Q4 sales
• Black Friday/Cyber Monday through Christmas is our biggest season
• Staying in stock has always been tough for us as we have no experience with inventory management and were previously counting products by hand
• Just launched better inventory system (Oct 2023)
Listed By: Omar Kettani
• Impressive Sales Volume: Brewsy did $1M in revenue in its first 7 months and has never had a year below $800K!
• High Customer Satisfaction: Our commitment to quality has resulted in a 24% repurchase rate, one of the highest in the industry.
• Industry Recognition: The brand's excellence hasn't gone unnoticed; Brewsy has been recognized by the homebrewing industry as the biggest modern disrupter, reflecting its reputation and size.
Under-utilized Resources:
• 100% owned in-house Apple & Android apps with built-in community feed
• Excess time of our in-house customer support team & marketing team
• 1000+ pieces of photo & video content unused
• Infrequent posting on our huge TikTok account with 21K followers
Founder Work Needed:
• Founder took 60 days off per year, including 40 in a row
• Founder responsible for team management
• Founder responsible for large-scale discounting & pricing structure
• Founder responsible for Meta media buying, but not creative generation
Operations:
• Robust Production: With a production capacity of 50,000 units per month, there's ample room for scaling up operations.
• Low Cost Fulfillment: We've negotiated a fulfillment rate that just can't be beat.
Customers:
• Loyal Customer Base: Our customers drop $90+ on their first sale on average with us
• Organic Content: Our two Facebook Groups (one for beginners & one for experts) remains our largest source of free content with over 10K people active in the groups!
• 60,000+ orders so far!
Technology:
• Advanced Brewing System: Our state-of-the-art 5 ingredient proprietary winemaking blend technology increases winemaking speed by 400%, yielding quality wines in one week, not one month.
• Digital Engagement: Our content flywheel, powered by efficient low-cost human outreach on a daily basis, generates cheap video content for use in social media & social media ads
• Owned App: we built & own 100% of the Brewsy App, available on iOS and Android, which costs us nothing to maintain and run
Staff:
• Dedicated Team: Brewsy's success can be attributed to its dedicated staff members. We're staffed with an incredible customer support agent, outgoing email & SMS marketing in-house, influencer outreach, and video editing all overseas
• Email Marketer (20 hours/week) - Philippines - responsible for all outgoing SMS & emails, plus discounting & seasonal sales
• Customer Support (20 hours/week) - Philippines - responsible for all incoming emails, SMS, Facebook message, and Instagram message connected through a simple dashboard
• Influencer Outreach (5-10 hours/week) - Philippines - responsible for reaching out to influencers to send them free products in exchange for videos to be used in ads. Also responds to every FB ad & IG ad comments
• Inventory & Ordering (5 hours/week) - new contractor who is responsible for staying in stock of each item & minimizing COGS
• Fulfillment - M-F - Idaho - we have incredibly cheap fulfillment from a family-owned 3PL
Financials:
• +15% YoY Revenue Growth
• Healthy Profit Margins
• PROFITABLE! See attached
Advertising:
• 90% Meta, 10% Google. Nothing else.
• Media buying & content creation is ALL done in-house right now by the founder + 1 overseas video editor
• IMPORTANT: We think someone with a more experienced team could do a much better job!
• Current Workflow: (1) VA reaches out to influencers to gift free product in exchange for videos (2) VA edits videos into social ads (3) founder publishes on Meta (4) Founder adjusts budgets every other day
Seasonality:
• Huge gifting product & massive Q4 sales
• Black Friday/Cyber Monday through Christmas is our biggest season
• Staying in stock has always been tough for us as we have no experience with inventory management and were previously counting products by hand
• Just launched better inventory system (Oct 2023)
Listed By: Omar Kettani
Background information
Reference:
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Year established:
2020
Reason selling:
I quit drinking!
Finance
Sales:
$934,850
EBITDA:
$173,000
Operations
Employees:
5
Equipment:
N/A
Inventory:
Not included in asking price
Premises
Facility:
We have no facilities or machines, just inventory with a CHEAP fulfillment center! (Home Based)
Rent and lease terms:
N/A
Location:
Brooklyn, NY
Opportunities
Growth:
Multiple #1 positions on Google for key terms. By optimizing conversion rates, even a 5% improvement could lead to substantial revenue boosts. Investing 20% more in digital marketing can enhance reach and conversions. Introducing a B2B sales team could target a 15% increase in bulk orders. Exploring new markets, like Europe or Asia, offers a potential 25% growth in sales. A 10% price increase, aligned with the brand's value, can elevate profits.
Price and terms
Price:
$599,999
Financing:
We can accept no-interest seller financing!
Training:
I'm extremely passionate about the continued success of our business. I'm willing to contractually agree to provide support at a negotiated number of hours per week for a full calendar year to support the new owner.