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2-Yr-Old Shopify Site | Premium Wall Paneling Products | Multi-Channel
This 2-year-old Shopify business imports semi-customized, privately-branded wall paneling products and sells them through their website to a healthy mix of individual end users (60% - B2C), commercial customers (23% - interior designers, contractors, and developers) and businesses (17% - hotels, restaurants, and clinics) and has experienced massive, triple digit, sustained growth from day one.
The business is 100% automated and product is shipped to their 3PLs in both Canada and the US. They are the leader in their marketplace and enjoy a higher domain rank (49) than the two largest players in the US. They have some key differentiators from their competitors; namely, their pre-finished products utilize real, natural walnut and oak veneers and are available in up to 9’ lengths. They require no post-purchase finishing or maintenance by the consumer, whereas their competitors mostly use unfinished wood or faux materials like laminate, vinyl PVC, or engineered wood. The seller's products are considered to be premium and appeal to high-end clientele.
There are multiple pathways for growth, which include 1) increasing the focus of demand-generating paid advertising (the seller currently only runs Google Ads), 2) launching adjacent products in the Home Renovation and Acoustic Paneling niches, and 3) focusing on B2B sales (while it sounds unconventional for an ecommerce business, they’ve had regular orders for over $25,000 and have fielded inquiries to supply commercial projects with wall panelling budgets well over $500,000).
The seller is highly organized and beyond the typical training and transition, he's created a comprehensive Notion database for the new owner with all standard operating procedures, FAQs, response templates for common questions, testing reports, diagrams, reference videos, and other helpful resources. This has been revised consistently over the past nine months and used to train employees. The seller is only 25 years old and ready to cash out and travel the world. **Important - cash buyers only. Proof of funds will be required upon LOI submission. SBA is not an option due to being Canadian-based.**
Key Benefits:
Premium Products: As opposed to their competitors, they sell pre-finished products with real, natural walnut and oak veneers that are available in up to 9’ lengths.
Traffic: They have 80,000 monthly pageviews and 35,000 monthly unique visitors, and they also generate 4.7M - 5M monthly organic impressions on Pinterest.
Net Profit Margin: The company enjoys a healthy ~39% net profit margin on over $1M in revenue.
Customer Diversity: They have a healthy mix of individual end users (60% - B2C), commercial customers (23% - interior designers & contractors), and businesses (17% - hotels, restaurants, clinics).
Positive Trends: The TTM YoY revenue and SDE growth were 618% and 1,774% respectively.
Growth Opportunities: These include 1) increasing the focus on paid ads (the seller currently only runs Google Ads), 2) launching adjacent products in the Home Renovation and Acoustic Paneling niches, 3) focusing on B2B sales, and 4) creating a content flywheel from existing customers.
Notoriety: They are slated to be featured in season 2, episode 1 of the HGTV show “Gut Job,” which is expected to air this summer.
Documentation: There is a Notion database for the new owner with all SOPs, FAQs, response templates for common questions, testing reports, diagrams, reference videos, and other resources.
Listed By: Omar Kettani
The business is 100% automated and product is shipped to their 3PLs in both Canada and the US. They are the leader in their marketplace and enjoy a higher domain rank (49) than the two largest players in the US. They have some key differentiators from their competitors; namely, their pre-finished products utilize real, natural walnut and oak veneers and are available in up to 9’ lengths. They require no post-purchase finishing or maintenance by the consumer, whereas their competitors mostly use unfinished wood or faux materials like laminate, vinyl PVC, or engineered wood. The seller's products are considered to be premium and appeal to high-end clientele.
There are multiple pathways for growth, which include 1) increasing the focus of demand-generating paid advertising (the seller currently only runs Google Ads), 2) launching adjacent products in the Home Renovation and Acoustic Paneling niches, and 3) focusing on B2B sales (while it sounds unconventional for an ecommerce business, they’ve had regular orders for over $25,000 and have fielded inquiries to supply commercial projects with wall panelling budgets well over $500,000).
The seller is highly organized and beyond the typical training and transition, he's created a comprehensive Notion database for the new owner with all standard operating procedures, FAQs, response templates for common questions, testing reports, diagrams, reference videos, and other helpful resources. This has been revised consistently over the past nine months and used to train employees. The seller is only 25 years old and ready to cash out and travel the world. **Important - cash buyers only. Proof of funds will be required upon LOI submission. SBA is not an option due to being Canadian-based.**
Key Benefits:
Premium Products: As opposed to their competitors, they sell pre-finished products with real, natural walnut and oak veneers that are available in up to 9’ lengths.
Traffic: They have 80,000 monthly pageviews and 35,000 monthly unique visitors, and they also generate 4.7M - 5M monthly organic impressions on Pinterest.
Net Profit Margin: The company enjoys a healthy ~39% net profit margin on over $1M in revenue.
Customer Diversity: They have a healthy mix of individual end users (60% - B2C), commercial customers (23% - interior designers & contractors), and businesses (17% - hotels, restaurants, clinics).
Positive Trends: The TTM YoY revenue and SDE growth were 618% and 1,774% respectively.
Growth Opportunities: These include 1) increasing the focus on paid ads (the seller currently only runs Google Ads), 2) launching adjacent products in the Home Renovation and Acoustic Paneling niches, 3) focusing on B2B sales, and 4) creating a content flywheel from existing customers.
Notoriety: They are slated to be featured in season 2, episode 1 of the HGTV show “Gut Job,” which is expected to air this summer.
Documentation: There is a Notion database for the new owner with all SOPs, FAQs, response templates for common questions, testing reports, diagrams, reference videos, and other resources.
Listed By: Omar Kettani
Background information
Reference:
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Year established:
2021
Reason selling:
The seller is young and looking for a cash event and to free up time to pursue o
Finance
Sales:
$1,610,261
EBITDA:
$593,944
Operations
Employees:
1
Equipment:
N/A
Inventory:
Not included in asking price
Premises
Facility:
Homebased, ecommerce. (Home Based)
Opportunities
Growth:
Increased focus on demand-generating paid advertising. Launching adjacent products in the Home Renovation and Acoustic Paneling niches. Focusing on B2B sales. Creating a content flywheel incentivizing project photos and videos from existing customers and using that to acquire new customers.
Price and terms
Price:
$1,485,000
Training:
The seller can provide up to three months of training and transition support.