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14-Year-Old Travel Content Site | 80% Affiliate | Strong DA
Started in 2011, this content business has grown into one of the most trusted destinations for adventure seekers, offering insights on places to go, what to do, and how to best prepare for trips.
It holds high authority in Google and has been featured in some of the web’s largest publications. Most of its revenue comes from affiliate sales related to luggage and backpacks.
With this business, a buyer knowledgeable in SEO, social media strategy, or email marketing has the opportunity to convert a love of travel into revenue. Additionally, a buyer who already sells their own brand of travel gear would gain an immediate, powerful, and high-converting sales channel.
The content is currently written by one freelance writer, with a cadence of approximately 10 pieces per month. Increasing this output is a potential opportunity for growth. All of the business's social media accounts have been dormant since the COVID-19 pandemic and are now ready to be rebooted, particularly the Instagram account with 56,000 followers. An email list of 10,000 subscribers has never been utilized, and growth has been limited to a sign-up box in the footer. A push for email sign-ups, potentially with an automated "backpack finder" or some other gamified survey, could increase revenue with a well-written drip campaign.
A new owner could also scale Google Ads to high-converting pages, do targeted outreach for more sponsored posts, and source a product to sell via Amazon. There are multiple opportunities to choose from based on your strengths and preferences.
The seller has run the website for 14 years and feels like it's in the perfect position for someone else to take over. He is ready to take a break and then focus his efforts on other ventures. All processes and templates are in place to scale. A new owner could learn how to run the business in one month.
Key Benefits:
Long History The new owner can travel the world as part of their responsibilities while spending 10 hours per week on business operations.
Diversified Earnings: Most content sites are nearly 100% programmatic ads. This site is well-diversified, with 80% of earnings coming from affiliate partnerships, 10% from ads, and 10% from sponsored content.
Transferable Writers: The seller has found writers who produce high-quality content, and they can be available to the new owner post-sale.
Listed By: Omar Kettani
It holds high authority in Google and has been featured in some of the web’s largest publications. Most of its revenue comes from affiliate sales related to luggage and backpacks.
With this business, a buyer knowledgeable in SEO, social media strategy, or email marketing has the opportunity to convert a love of travel into revenue. Additionally, a buyer who already sells their own brand of travel gear would gain an immediate, powerful, and high-converting sales channel.
The content is currently written by one freelance writer, with a cadence of approximately 10 pieces per month. Increasing this output is a potential opportunity for growth. All of the business's social media accounts have been dormant since the COVID-19 pandemic and are now ready to be rebooted, particularly the Instagram account with 56,000 followers. An email list of 10,000 subscribers has never been utilized, and growth has been limited to a sign-up box in the footer. A push for email sign-ups, potentially with an automated "backpack finder" or some other gamified survey, could increase revenue with a well-written drip campaign.
A new owner could also scale Google Ads to high-converting pages, do targeted outreach for more sponsored posts, and source a product to sell via Amazon. There are multiple opportunities to choose from based on your strengths and preferences.
The seller has run the website for 14 years and feels like it's in the perfect position for someone else to take over. He is ready to take a break and then focus his efforts on other ventures. All processes and templates are in place to scale. A new owner could learn how to run the business in one month.
Key Benefits:
Long History The new owner can travel the world as part of their responsibilities while spending 10 hours per week on business operations.
Diversified Earnings: Most content sites are nearly 100% programmatic ads. This site is well-diversified, with 80% of earnings coming from affiliate partnerships, 10% from ads, and 10% from sponsored content.
Transferable Writers: The seller has found writers who produce high-quality content, and they can be available to the new owner post-sale.
Ad#:2380881
Listed By: Omar Kettani
Background information
Reference:
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Year established:
2011
Reason selling:
The owner would like to focus on their other business.
Finance
Sales:
$296,575
EBITDA:
$257,795
Premises
Facility:
Home Based
Opportunities
Growth:
Multiple Channels for Growth: A buyer will have several options to grow revenue, all of which can be delegated to others.
Price and terms
Price:
$520,000
Training:
The owner feels it would take about 30 days to teach the business to the new owner.